Columbus Public School registrar Santiago Vasquez might be new on the job, having taken the roll over in November. But Vasquez, with nearly a decade with CPS, is no stranger to the culture.

"We as a district do serve the families with a caring spirit," he said. "We also try to continually improve in the way we do things."

That's on display when Vasquez first meets a family.

"One of my main goals with each family that makes contact with the school, a lot of them for the first time," he said of registration meetings, "I want to leave them with a good impression. We are here serve them. We're here for them and to make them feel welcomed."

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